Latest News
The AI Problem Is Not the AI
Between 70 and 85 per cent of AI deployments fail to meet their targets and the postmortems blame the technology. They are looking in the wrong place. Every AI failure is traceable to a human decision, not a technical constraint.
Pressure Reveals What Training Hides
Real pressure changes how you think in ways that no training environment can replicate. Drawing on Royal Marines service and building a startup, this post examines what genuine pressure actually does to your decision-making and why most leaders have never had to find out.
The Invisible Architecture
Leaving elite institutions like the Royal Marines, NASA, and SpaceX gives you invisible scaffolding you do not notice until it is gone. This post examines what happens when you become the person responsible for building it from scratch.
Resilience is not Redundancy. What Catastrophic Failure Actually Teaches You.
Redundancy delays failure. It does not prevent it. Drawing on two real MOD recovery operations, this post sets out what genuine digital resilience actually looks like and why most digital programmes are dangerously underprepared for failure.
What Building a Startup Taught Me About Delivery in Defence
Running a startup teaches accountability in a way no programme governance framework can. This post draws on experience building and selling a company to examine what large defence programmes get structurally wrong about ownership and consequence.
The Hiring Problem Is Not the Candidate
Most bad hires are not candidate failures. They are system failures. When hiring keeps going wrong, the question is not how to hire better people. It is what the pattern of failures is revealing about the organisation itself.
Start With the Fire
The real insight in Ogilvy’s fire extinguisher line is not about how to open a pitch. It is about whether you actually know which fire you are fighting.
Build a Better Enemy
Most leaders believe they engage seriously with criticism, competition, and strategic risk. What they actually engage with is a simplified version that is easy to dispose of. This post examines what that costs, where the alternative pays, and how to know which discipline the moment requires.
Edge AI is a Logistics Programme Wearing a Software Badge
Edge AI in defence fails not because of the model but because of the operating model. This post examines what breaks in real deployments across land, maritime, and air environments and why it matters.