Elite organisations are written about through their surface features. This post examines the four structural patterns that actually sit underneath high-performing organisations, drawn from direct experience inside the Royal Marines, NASA, SpaceX, and a startup exit.
Between 70 and 85 per cent of AI deployments fail to meet their targets and the postmortems blame the technology. They are looking in the wrong place. Every AI failure is traceable to a human decision, not a technical constraint.
Real pressure changes how you think in ways that no training environment can replicate. Drawing on Royal Marines service and building a startup, this post examines what genuine pressure actually does to your decision-making and why most leaders have never had to find out.
Leaving elite institutions like the Royal Marines, NASA, and SpaceX gives you invisible scaffolding you do not notice until it is gone. This post examines what happens when you become the person responsible for building it from scratch.
Most bad hires are not candidate failures. They are system failures. When hiring keeps going wrong, the question is not how to hire better people. It is what the pattern of failures is revealing about the organisation itself.
The real insight in Ogilvy’s fire extinguisher line is not about how to open a pitch. It is about whether you actually know which fire you are fighting.