Between 70 and 85 per cent of AI deployments fail to meet their targets and the postmortems blame the technology. They are looking in the wrong place. Every AI failure is traceable to a human decision, not a technical constraint.
The real insight in Ogilvy’s fire extinguisher line is not about how to open a pitch. It is about whether you actually know which fire you are fighting.
Most leaders believe they engage seriously with criticism, competition, and strategic risk. What they actually engage with is a simplified version that is easy to dispose of. This post examines what that costs, where the alternative pays, and how to know which discipline the moment requires.