The Bullhorn Mentality

(Photo by Clem Onojeghuo on Unsplash) I was recently making some changes to my LinkedIn profile, nothing out of the ordinary there, I guess. Seeking inspiration I decided to go take a peek at some of the profiles of my peers as I was pondering sprucing up my tag-line....

Marketing Run Amok or Genius in Hiding?

(Photo by NeONBRAND on Unsplash) If you play in the Microsoft Ecosystem, especially in the SharePoint space, you’ll likely be aware of the recent brouhaha surrounding a marketing campaign brought to life by independent software vendor (ISV) AvePoint. In the campaign,...